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User-generated content is critical for an online community (OC) to achieve sustainability, but many studies show that users™ engagement will eventually decline. Drawing on the theory of information commons and online community sustainability literature, t

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Dec 13th, 12:00 AM

The emerging control tension around the user-generated content in the online community

User-generated content is critical for an online community (OC) to achieve sustainability, but many studies show that users™ engagement will eventually decline. Drawing on the theory of information commons and online community sustainability literature, t