Start Date

13-12-2018 12:00 AM

Description

The privacy calculus has gained wide acceptance in the privacy literature. It is a parsimonious economic model that explains and predicts privacy-related decisions based on users™ subjective calculus of the perceived privacy risks and perceived benefits.

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Dec 13th, 12:00 AM

The Privacy Calculus under Positive and Negative Mood States

The privacy calculus has gained wide acceptance in the privacy literature. It is a parsimonious economic model that explains and predicts privacy-related decisions based on users™ subjective calculus of the perceived privacy risks and perceived benefits.