Description
The privacy calculus has gained wide acceptance in the privacy literature. It is a parsimonious economic model that explains and predicts privacy-related decisions based on users™ subjective calculus of the perceived privacy risks and perceived benefits.
Recommended Citation
Alashoor, Tawfiq; Al-Maidani, Nader; and Al-Jabri, Ibrahim, "The Privacy Calculus under Positive and Negative Mood States" (2018). ICIS 2018 Proceedings. 6.
https://aisel.aisnet.org/icis2018/security/Presentations/6
The Privacy Calculus under Positive and Negative Mood States
The privacy calculus has gained wide acceptance in the privacy literature. It is a parsimonious economic model that explains and predicts privacy-related decisions based on users™ subjective calculus of the perceived privacy risks and perceived benefits.