Start Date

13-12-2018 12:00 AM

Description

Set in the backdrop of ever escalating data breach incidents, this paper investigates the seeming paradox between elevated consumer data security concerns reported in surveys and lax consumer security behavior exhibited online. Preliminary results from ou

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Dec 13th, 12:00 AM

Consumer Perception of Data Security: A Trust Transfer Perspective

Set in the backdrop of ever escalating data breach incidents, this paper investigates the seeming paradox between elevated consumer data security concerns reported in surveys and lax consumer security behavior exhibited online. Preliminary results from ou