Description
Set in the backdrop of ever escalating data breach incidents, this paper investigates the seeming paradox between elevated consumer data security concerns reported in surveys and lax consumer security behavior exhibited online. Preliminary results from ou
Recommended Citation
Mohr, Henner and Walter, Zhiping, "Consumer Perception of Data Security: A Trust Transfer Perspective" (2018). ICIS 2018 Proceedings. 14.
https://aisel.aisnet.org/icis2018/security/Presentations/14
Consumer Perception of Data Security: A Trust Transfer Perspective
Set in the backdrop of ever escalating data breach incidents, this paper investigates the seeming paradox between elevated consumer data security concerns reported in surveys and lax consumer security behavior exhibited online. Preliminary results from ou