Event Title

Doing More with Less: The Virality of IT-Enabled Frugal Innovation

Presenter Information

Evelyn Ng, The University of SydneyFollow
James Grafton, Westpac Banking CorporationFollow
Barney Tan, The University of SydneyFollow
Felix Ter Chian Tan, The University of New South WalesFollow

Description

Frugal innovation (FI) is an inherently attractive concept for both resource-constrained and resource-rich firms, and Information Technology (IT) is one of its key drivers. However, little is presently known about the precise mechanisms through which IT e

Recommended Citation

Ng, Evelyn; Grafton, James; Tan, Barney; and Tan, Felix Ter Chian, "Doing More with Less: The Virality of IT-Enabled Frugal Innovation" (2018). ICIS 2018 Proceedings. 3.
https://aisel.aisnet.org/icis2018/practice/Presentations/3