Description
Frugal innovation (FI) is an inherently attractive concept for both resource-constrained and resource-rich firms, and Information Technology (IT) is one of its key drivers. However, little is presently known about the precise mechanisms through which IT e
Doing More with Less: The Virality of IT-Enabled Frugal Innovation
Frugal innovation (FI) is an inherently attractive concept for both resource-constrained and resource-rich firms, and Information Technology (IT) is one of its key drivers. However, little is presently known about the precise mechanisms through which IT e