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Frugal innovation (FI) is an inherently attractive concept for both resource-constrained and resource-rich firms, and Information Technology (IT) is one of its key drivers. However, little is presently known about the precise mechanisms through which IT e

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Dec 13th, 12:00 AM

Doing More with Less: The Virality of IT-Enabled Frugal Innovation

Frugal innovation (FI) is an inherently attractive concept for both resource-constrained and resource-rich firms, and Information Technology (IT) is one of its key drivers. However, little is presently known about the precise mechanisms through which IT e