Description
The emergence of digital platforms offered new venues for quasi-controlled experimentation, e.g., MTurk, or as hosts or collaborators for field experimentation, resulting in renewed interest in experimentation as a method for understanding causal relation
Recommended Citation
Bapna, Ravi; Burtch, Gordon; Hong, Kevin; Sun, Tianshu; and Thatcher, Jason, "Lab Experiment and Field Experiment in the Digital Age: Friend or Foe?" (2018). ICIS 2018 Proceedings. 3.
https://aisel.aisnet.org/icis2018/panel/Presentations/3
Lab Experiment and Field Experiment in the Digital Age: Friend or Foe?
The emergence of digital platforms offered new venues for quasi-controlled experimentation, e.g., MTurk, or as hosts or collaborators for field experimentation, resulting in renewed interest in experimentation as a method for understanding causal relation
