Start Date

13-12-2018 12:00 AM

Description

In high street retail, abundant research has focused on conceptualizing, empirically investigating, and improving customer experience at touchpoints throughout the customer journey. However, IT”including, smartphones, near-field communication, and broadba

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Dec 13th, 12:00 AM

Data-driven Customer Journey Mapping in Local High Streets: A Domain-specific Modeling Language

In high street retail, abundant research has focused on conceptualizing, empirically investigating, and improving customer experience at touchpoints throughout the customer journey. However, IT”including, smartphones, near-field communication, and broadba