Data-driven Customer Journey Mapping in Local High Streets: A Domain-specific Modeling Language

Presenter Information

C. Ingo Berendes, Paderborn University, Paderborn, GermanyFollow
Christian Bartelheimer, Paderborn University, Paderborn, GermanyFollow
Jan H. Betzing, University of Muenster - ERCIS, Münster, GermanyFollow
Daniel Beverungen, Paderborn University, Paderborn, GermanyFollow

Description

In high street retail, abundant research has focused on conceptualizing, empirically investigating, and improving customer experience at touchpoints throughout the customer journey. However, IT”including, smartphones, near-field communication, and broadba

Recommended Citation

Berendes, C. Ingo; Bartelheimer, Christian; Betzing, Jan H.; and Beverungen, Daniel, "Data-driven Customer Journey Mapping in Local High Streets: A Domain-specific Modeling Language" (2018). ICIS 2018 Proceedings. 4.
https://aisel.aisnet.org/icis2018/modeling/Presentations/4