Description
Initiatives in the smart mobility domain are increasingly characterized by a service-dominant mindset, focusing explicitly on the value that is created for the customer. As a result, the business models of these initiatives become more agile in nature, fo
Recommended Citation
Gilsing, Rick; Turetken, Oktay; Adali, Onat Ege; and Grefen, Paul, "A Reference Model for the Design of Service-Dominant Business Models in the Smart Mobility Domain" (2018). ICIS 2018 Proceedings. 3.
https://aisel.aisnet.org/icis2018/innovation/Presentations/3
A Reference Model for the Design of Service-Dominant Business Models in the Smart Mobility Domain
Initiatives in the smart mobility domain are increasingly characterized by a service-dominant mindset, focusing explicitly on the value that is created for the customer. As a result, the business models of these initiatives become more agile in nature, fo