Description
Previous studies have shown a positive impact of mutual understanding on IT strategic alignment and its impact on firm performance. However, digital transformation (DX) is changing the way businesses operate, communicate and create value and it is at the
Recommended Citation
ÇavuÅŸyan, Sevgi; Onay, Ceylan; and Özdinç, UÄŸur GÃkhan, "Digital Transformation: A Mutual Understanding and Strategic Alignment Perspective" (2018). ICIS 2018 Proceedings. 11.
https://aisel.aisnet.org/icis2018/innovation/Presentations/11
Digital Transformation: A Mutual Understanding and Strategic Alignment Perspective
Previous studies have shown a positive impact of mutual understanding on IT strategic alignment and its impact on firm performance. However, digital transformation (DX) is changing the way businesses operate, communicate and create value and it is at the