Start Date

13-12-2018 12:00 AM

Description

The study examines how individuals in different technology readiness segments differ in the level of perceived trustworthiness that they assign to service providers. Using a large dataset of 1,866 responses from business decision-makers, the study interre

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Dec 13th, 12:00 AM

Are Technology-Ready Customers More Inclined to Trust?

The study examines how individuals in different technology readiness segments differ in the level of perceived trustworthiness that they assign to service providers. Using a large dataset of 1,866 responses from business decision-makers, the study interre