Description
The study examines how individuals in different technology readiness segments differ in the level of perceived trustworthiness that they assign to service providers. Using a large dataset of 1,866 responses from business decision-makers, the study interre
Recommended Citation
Hallikainen, Heli; Hirvonen, Saku; and Laukkanen, Tommi, "Are Technology-Ready Customers More Inclined to Trust?" (2018). ICIS 2018 Proceedings. 9.
https://aisel.aisnet.org/icis2018/implement/Presentations/9
Are Technology-Ready Customers More Inclined to Trust?
The study examines how individuals in different technology readiness segments differ in the level of perceived trustworthiness that they assign to service providers. Using a large dataset of 1,866 responses from business decision-makers, the study interre