Mediating Effect of Intelligent Voice Assistant (IVA), User Experience and Effective Use on Service Quality and Service Satisfaction and Loyalty

Presenter Information

Brigid Appiah Otoo, University of North Carolina at GreensboroFollow
Al Farouk Salam, University of North Carolina at GreensboroFollow

Description

Intelligent Voice Assistants (IVA) are voice-based Artificial Intelligence (AI) personal agents, programmed to act like humans in performing automated tasks. Popular examples are Siri, Alexa, Cortana and Google Assistant. The use of IVA on technology devi

Recommended Citation

Appiah Otoo, Brigid and Salam, Al Farouk, "Mediating Effect of Intelligent Voice Assistant (IVA), User Experience and Effective Use on Service Quality and Service Satisfaction and Loyalty" (2018). ICIS 2018 Proceedings. 21.
https://aisel.aisnet.org/icis2018/implement/Presentations/21