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Intelligent Voice Assistants (IVA) are voice-based Artificial Intelligence (AI) personal agents, programmed to act like humans in performing automated tasks. Popular examples are Siri, Alexa, Cortana and Google Assistant. The use of IVA on technology devi

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Dec 13th, 12:00 AM

Mediating Effect of Intelligent Voice Assistant (IVA), User Experience and Effective Use on Service Quality and Service Satisfaction and Loyalty

Intelligent Voice Assistants (IVA) are voice-based Artificial Intelligence (AI) personal agents, programmed to act like humans in performing automated tasks. Popular examples are Siri, Alexa, Cortana and Google Assistant. The use of IVA on technology devi