Gamified Goals: an Empirical Study of Online Weight-Loss Challenges

Presenter Information

Behnaz Bojd, University of WashingtonFollow
Xiaolong Song, Dongbei University of Finance and EconomicsFollow
Yong Tan, University of WashingtonFollow
Xiangbin Yan, University of Science and Technology BeijingFollow

Description

Online weight-loss communities connect users who share similar goals. Among the most popular features of these communities are gamified challenges which integrate weight-loss goals with leaderboards. In this paper, using the data from a leading online wei

Recommended Citation

Bojd, Behnaz; Song, Xiaolong; Tan, Yong; and Yan, Xiangbin, "Gamified Goals: an Empirical Study of Online Weight-Loss Challenges" (2018). ICIS 2018 Proceedings. 16.
https://aisel.aisnet.org/icis2018/healthcare/Presentations/16