Description
Digital technologies are increasingly shaping our lives. They have become an integral part of many products and services, have changed the way companies interact with their customers, and have even opened up new business opportunities that challenge conte
Recommended Citation
Stockhinger, Jan and Teubner, Rolf Alexander, "How Management Consultancies Make Sense of Digital Strategy" (2018). ICIS 2018 Proceedings. 2.
https://aisel.aisnet.org/icis2018/governance/Presentations/2
How Management Consultancies Make Sense of Digital Strategy
Digital technologies are increasingly shaping our lives. They have become an integral part of many products and services, have changed the way companies interact with their customers, and have even opened up new business opportunities that challenge conte