Start Date

13-12-2018 12:00 AM

Description

Service-dominant logic (SDL) provides a well-established lens for understanding services as value co-creation processes. However, also value co-destruction can occur in service processes, but the literature on value co-destruction remains scattered and mo

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Dec 13th, 12:00 AM

When Value Co-Creation Turns to Co-Destruction: Users™ Experiences of Augmented Reality Mobile Games

Service-dominant logic (SDL) provides a well-established lens for understanding services as value co-creation processes. However, also value co-destruction can occur in service processes, but the literature on value co-destruction remains scattered and mo