When Value Co-Creation Turns to Co-Destruction: Users™ Experiences of Augmented Reality Mobile Games
Description
Service-dominant logic (SDL) provides a well-established lens for understanding services as value co-creation processes. However, also value co-destruction can occur in service processes, but the literature on value co-destruction remains scattered and mo
Recommended Citation
Lintula, Juuli; Tuunanen, Tuure; Salo, Markus; and Myers, Michael D., "When Value Co-Creation Turns to Co-Destruction: Users™ Experiences of Augmented Reality Mobile Games" (2018). ICIS 2018 Proceedings. 2.
https://aisel.aisnet.org/icis2018/general/Presentations/2
When Value Co-Creation Turns to Co-Destruction: Users™ Experiences of Augmented Reality Mobile Games
Service-dominant logic (SDL) provides a well-established lens for understanding services as value co-creation processes. However, also value co-destruction can occur in service processes, but the literature on value co-destruction remains scattered and mo