Description
OneBankAssure [a pseudonym] sought to delight its customers by delivering new digital value propositions that exploited new data science and machine learning disciplines. The company created a new organizational unit focusing on these disciplines and fund
Recommended Citation
Beath, Cynthia; Tarafdar, Monideepa; and Ross, Jeanne, "OneBankAssure: Customer Intimacy Through Machine Learning" (2018). ICIS 2018 Proceedings. 7.
https://aisel.aisnet.org/icis2018/education/Presentations/7
OneBankAssure: Customer Intimacy Through Machine Learning
OneBankAssure [a pseudonym] sought to delight its customers by delivering new digital value propositions that exploited new data science and machine learning disciplines. The company created a new organizational unit focusing on these disciplines and fund