Start Date

13-12-2018 12:00 AM

Description

Many companies deploy scarcity cues, such as limited-time scarcity or limited-quantity scarcity cues, on their e-commerce websites to stimulate consumers' purchase decisions. Despite increasing practical relevance, research has not yet investigated how co

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Dec 13th, 12:00 AM

Consumers' Perceptions of Different Scarcity Cues on E-commerce Websites

Many companies deploy scarcity cues, such as limited-time scarcity or limited-quantity scarcity cues, on their e-commerce websites to stimulate consumers' purchase decisions. Despite increasing practical relevance, research has not yet investigated how co