Description
Many companies deploy scarcity cues, such as limited-time scarcity or limited-quantity scarcity cues, on their e-commerce websites to stimulate consumers' purchase decisions. Despite increasing practical relevance, research has not yet investigated how co
Consumers' Perceptions of Different Scarcity Cues on E-commerce Websites
Many companies deploy scarcity cues, such as limited-time scarcity or limited-quantity scarcity cues, on their e-commerce websites to stimulate consumers' purchase decisions. Despite increasing practical relevance, research has not yet investigated how co