Start Date

13-12-2018 12:00 AM

Description

Mobile targeting allows firms to approach users at the right time at the right location and on the right device. The two main targeting approaches are either mobile push (e.g., message sent upon entering a store™s vicinity) or mobile pull, where users act

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Dec 13th, 12:00 AM

Measuring The Effectiveness of Location-Based Mobile Push vs. Pull Targeting

Mobile targeting allows firms to approach users at the right time at the right location and on the right device. The two main targeting approaches are either mobile push (e.g., message sent upon entering a store™s vicinity) or mobile pull, where users act