Start Date

13-12-2018 12:00 AM

Description

When acquiring consumer data for marketing or new business initiatives from external sources, it is important to decide what features and characteristics of potential customers should be acquired. We study customer data selection and acquisition problem w

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Dec 13th, 12:00 AM

Customer Data Acquisition with Predictive Analytics

When acquiring consumer data for marketing or new business initiatives from external sources, it is important to decide what features and characteristics of potential customers should be acquired. We study customer data selection and acquisition problem w