Description
When acquiring consumer data for marketing or new business initiatives from external sources, it is important to decide what features and characteristics of potential customers should be acquired. We study customer data selection and acquisition problem w
Recommended Citation
Liu, Xiaoping and Li, Xiaobai, "Customer Data Acquisition with Predictive Analytics" (2018). ICIS 2018 Proceedings. 3.
https://aisel.aisnet.org/icis2018/datascience/Presentations/3
Customer Data Acquisition with Predictive Analytics
When acquiring consumer data for marketing or new business initiatives from external sources, it is important to decide what features and characteristics of potential customers should be acquired. We study customer data selection and acquisition problem w