Description
In the presence of successive product generations, most customers are repeat buyers, who may decide to purchase a future product generation before its release. The declining upgrade hazard of the new generation makes traditional bell-shaped diffusion mode
Recommended Citation
Qu, Xinxue; Lotfi, Aslan; and Jiang, Zhengrui, "Predicting Time to Upgrade under Successive Product Generations: A Survival Model with Exponential-Decay Baseline Function" (2018). ICIS 2018 Proceedings. 20.
https://aisel.aisnet.org/icis2018/datascience/Presentations/20
Predicting Time to Upgrade under Successive Product Generations: A Survival Model with Exponential-Decay Baseline Function
In the presence of successive product generations, most customers are repeat buyers, who may decide to purchase a future product generation before its release. The declining upgrade hazard of the new generation makes traditional bell-shaped diffusion mode