Start Date

13-12-2018 12:00 AM

Description

In the presence of successive product generations, most customers are repeat buyers, who may decide to purchase a future product generation before its release. The declining upgrade hazard of the new generation makes traditional bell-shaped diffusion mode

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Dec 13th, 12:00 AM

Predicting Time to Upgrade under Successive Product Generations: A Survival Model with Exponential-Decay Baseline Function

In the presence of successive product generations, most customers are repeat buyers, who may decide to purchase a future product generation before its release. The declining upgrade hazard of the new generation makes traditional bell-shaped diffusion mode