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Recent reports showed that more than 5.5M customer service-related tweets are generated per month, and customers who complain on social media spend 20% more on products and services than other customers. Despite its popularity and importance, research on

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Dec 13th, 12:00 AM

Predicting Complainers on Social Media: A Machine Learning Approach

Recent reports showed that more than 5.5M customer service-related tweets are generated per month, and customers who complain on social media spend 20% more on products and services than other customers. Despite its popularity and importance, research on