Start Date

13-12-2018 12:00 AM

Description

Social media platforms have provided an enormous repository of textual data, which has brought about a grand opportunity in social media analytics, wherein valuable information can be extracted from content generated by consumers, employees, and firms. Wh

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Dec 13th, 12:00 AM

Modeling Brand Personality with Business Value of Social Media Analytics: Predicting Brand Personality with User-generated Content and Firm-generated Content

Social media platforms have provided an enormous repository of textual data, which has brought about a grand opportunity in social media analytics, wherein valuable information can be extracted from content generated by consumers, employees, and firms. Wh