Description
Social media platforms have provided an enormous repository of textual data, which has brought about a grand opportunity in social media analytics, wherein valuable information can be extracted from content generated by consumers, employees, and firms. Wh
Recommended Citation
Hu, Yuheng; Gal, David; and Hong, Yili, "Modeling Brand Personality with Business Value of Social Media Analytics: Predicting Brand Personality with User-generated Content and Firm-generated Content" (2018). ICIS 2018 Proceedings. 14.
https://aisel.aisnet.org/icis2018/datascience/Presentations/14
Modeling Brand Personality with Business Value of Social Media Analytics: Predicting Brand Personality with User-generated Content and Firm-generated Content
Social media platforms have provided an enormous repository of textual data, which has brought about a grand opportunity in social media analytics, wherein valuable information can be extracted from content generated by consumers, employees, and firms. Wh