Description
Even though industry practitioners are making heavy investments in business analytics for informed decision making, research in developing models and theories to explain the value of analytics is still in its nascent stage. Drawing support from the inform
Recommended Citation
Srivastava, Sakshi and Dixit, Gaurav, "Impact of Business Analytics on Organizational Outcomes: Role of Analytical Insights and Usage" (2018). ICIS 2018 Proceedings. 10.
https://aisel.aisnet.org/icis2018/datascience/Presentations/10
Impact of Business Analytics on Organizational Outcomes: Role of Analytical Insights and Usage
Even though industry practitioners are making heavy investments in business analytics for informed decision making, research in developing models and theories to explain the value of analytics is still in its nascent stage. Drawing support from the inform