Description

This paper examines the effect of blockchain technology on market structure on online business. We focus on two aspects of blockchain technology: 1) its potential of eliminating information asymmetry and mistrust between buyers and sellers; and 2) its inc

Share

COinS
 
Dec 13th, 12:00 AM

How Will Blockchain Change the Market Structure?

This paper examines the effect of blockchain technology on market structure on online business. We focus on two aspects of blockchain technology: 1) its potential of eliminating information asymmetry and mistrust between buyers and sellers; and 2) its inc