Description
This paper examines the effect of blockchain technology on market structure on online business. We focus on two aspects of blockchain technology: 1) its potential of eliminating information asymmetry and mistrust between buyers and sellers; and 2) its inc
Recommended Citation
Zhang, Xiaoqing, "How Will Blockchain Change the Market Structure?" (2018). ICIS 2018 Proceedings. 11.
https://aisel.aisnet.org/icis2018/crypto/Presentations/11
How Will Blockchain Change the Market Structure?
This paper examines the effect of blockchain technology on market structure on online business. We focus on two aspects of blockchain technology: 1) its potential of eliminating information asymmetry and mistrust between buyers and sellers; and 2) its inc