Description
By using a combination of archival data analysis and controlled experiments, this study examines the effect of physical attractiveness of recipients on donation decisions in a prosocial microlending market. We find that the physical attractiveness of fema
Recommended Citation
Park, Jooyoung and Kim, Keongtae, "Beauty Premium versus Beauty Discount on Crowdfunding Platforms" (2018). ICIS 2018 Proceedings. 13.
https://aisel.aisnet.org/icis2018/crowd/Presentations/13
Beauty Premium versus Beauty Discount on Crowdfunding Platforms
By using a combination of archival data analysis and controlled experiments, this study examines the effect of physical attractiveness of recipients on donation decisions in a prosocial microlending market. We find that the physical attractiveness of fema