Start Date

13-12-2018 12:00 AM

Description

Recently, many e-commerce services have offered their own mobile apps. In this regard, they use push notifications to send a variety of promotional messages based on customers™ behavior. While push notifications have become increasingly widespread in mobi

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Dec 13th, 12:00 AM

Encouraging Online Review Posting with Push Notification: Evidence from a Randomized Field Experiment

Recently, many e-commerce services have offered their own mobile apps. In this regard, they use push notifications to send a variety of promotional messages based on customers™ behavior. While push notifications have become increasingly widespread in mobi