Description
Recently, many e-commerce services have offered their own mobile apps. In this regard, they use push notifications to send a variety of promotional messages based on customers™ behavior. While push notifications have become increasingly widespread in mobi
Recommended Citation
Jung, Miyeon; Ryu, Sunghan; and Cho, Daegon, "Encouraging Online Review Posting with Push Notification: Evidence from a Randomized Field Experiment" (2018). ICIS 2018 Proceedings. 7.
https://aisel.aisnet.org/icis2018/behavior/Presentations/7
Encouraging Online Review Posting with Push Notification: Evidence from a Randomized Field Experiment
Recently, many e-commerce services have offered their own mobile apps. In this regard, they use push notifications to send a variety of promotional messages based on customers™ behavior. While push notifications have become increasingly widespread in mobi