Description
In this paper, we explore the role of communication behavior on the development of interfirm relational governance in coopetitive partnerships. Empirical qualitative evidence drawn from two dyadic cases of coopetitive partnership indicates that despite th
Recommended Citation
Lee, Joyce Yi-Hui; Saunders, Carol; and Panteli, Niki, "Interfirm Relational Governance through Media Choice and Communication Practices in the Coopetitive Context" (2018). ICIS 2018 Proceedings. 6.
https://aisel.aisnet.org/icis2018/behavior/Presentations/6
Interfirm Relational Governance through Media Choice and Communication Practices in the Coopetitive Context
In this paper, we explore the role of communication behavior on the development of interfirm relational governance in coopetitive partnerships. Empirical qualitative evidence drawn from two dyadic cases of coopetitive partnership indicates that despite th