Start Date

13-12-2018 12:00 AM

Description

In this paper, we explore the role of communication behavior on the development of interfirm relational governance in coopetitive partnerships. Empirical qualitative evidence drawn from two dyadic cases of coopetitive partnership indicates that despite th

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Dec 13th, 12:00 AM

Interfirm Relational Governance through Media Choice and Communication Practices in the Coopetitive Context

In this paper, we explore the role of communication behavior on the development of interfirm relational governance in coopetitive partnerships. Empirical qualitative evidence drawn from two dyadic cases of coopetitive partnership indicates that despite th