Start Date

13-12-2018 12:00 AM

Description

Companies are increasingly using mobile apps to bridge the digital and physical worlds. Such a connection can be particularly beneficial in retail environments such as shopping malls, where retailers have already begun developing apps to target consumers.

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Dec 13th, 12:00 AM

For Myself or Others? How App Service Design Affects Physical Retail Experience

Companies are increasingly using mobile apps to bridge the digital and physical worlds. Such a connection can be particularly beneficial in retail environments such as shopping malls, where retailers have already begun developing apps to target consumers.