Description
Companies are increasingly using mobile apps to bridge the digital and physical worlds. Such a connection can be particularly beneficial in retail environments such as shopping malls, where retailers have already begun developing apps to target consumers.
Recommended Citation
Beeck, Ines; Jahn, Steffen; and Toporowski, Waldemar, "For Myself or Others? How App Service Design Affects Physical Retail Experience" (2018). ICIS 2018 Proceedings. 15.
https://aisel.aisnet.org/icis2018/behavior/Presentations/15
For Myself or Others? How App Service Design Affects Physical Retail Experience
Companies are increasingly using mobile apps to bridge the digital and physical worlds. Such a connection can be particularly beneficial in retail environments such as shopping malls, where retailers have already begun developing apps to target consumers.