Description
Beyond usage, users can contribute to IT services and bring competitive advantages to IT vendors. To understand how to better mobilize the powerful user workforce, this study aims at studying user voluntary contributions in a general context of consumer I
Recommended Citation
Zou, Haiyun (Melody); Fang, Yulin; Sun, Heshan; and Lim, Kai H., "From Usage to Contribution: A Synthesized Typology of Technology Extra-Role Behavior" (2018). ICIS 2018 Proceedings. 11.
https://aisel.aisnet.org/icis2018/behavior/Presentations/11
From Usage to Contribution: A Synthesized Typology of Technology Extra-Role Behavior
Beyond usage, users can contribute to IT services and bring competitive advantages to IT vendors. To understand how to better mobilize the powerful user workforce, this study aims at studying user voluntary contributions in a general context of consumer I