Start Date
10-12-2017 12:00 AM
Description
Whenever employees post something on social media they rely on the good judgment of other people to stop their posts ending up in the public domain, where it can hurt their employer’s reputation. With growing global social media use, cases of employees’ imprudent social media use appear to be on the rise. This paper describes the first steps in the multi-country validation of the employees’ company reputation-related social media competence (RSMC) scale. The RSMC scale contains five dimensions: technical competence, visibility awareness competence, knowledge competence, impact assessment competence, and social media communication competence. The present research assesses an abbreviated version of the RSMC scale, using data from three culturally distinct countries—Germany, China, and the United States—as part of a wider research project into the cross-cultural generalizability of the RSMC scale. Preliminary findings suggest that the RSMC short scale is valid in all three national contexts and achieves partial metric invariance.
Recommended Citation
Walsh, Gianfranco; Schaarschmidt, Mario; and Teng, Lefa, "The reputation-related social media competence among employees in Germany, China and the U.S.: A cross-cultural scale validation" (2017). ICIS 2017 Proceedings. 1.
https://aisel.aisnet.org/icis2017/SocialMedia/Presentations/1
The reputation-related social media competence among employees in Germany, China and the U.S.: A cross-cultural scale validation
Whenever employees post something on social media they rely on the good judgment of other people to stop their posts ending up in the public domain, where it can hurt their employer’s reputation. With growing global social media use, cases of employees’ imprudent social media use appear to be on the rise. This paper describes the first steps in the multi-country validation of the employees’ company reputation-related social media competence (RSMC) scale. The RSMC scale contains five dimensions: technical competence, visibility awareness competence, knowledge competence, impact assessment competence, and social media communication competence. The present research assesses an abbreviated version of the RSMC scale, using data from three culturally distinct countries—Germany, China, and the United States—as part of a wider research project into the cross-cultural generalizability of the RSMC scale. Preliminary findings suggest that the RSMC short scale is valid in all three national contexts and achieves partial metric invariance.