Start Date
10-12-2017 12:00 AM
Description
Serious digital games represent a growing phenomenon in organizations because they help engage their users cognitively and emotionally, improving goal achievement. Narratives can represent a key component of these games, and researchers have called for more studies clarifying the role of narratives in digital games. This study focuses on the quality of narratives, an important factor affecting the engaging and persuasive powers of narratives. Because narrative quality has been under-defined and understudied in the literature, this study begins the development of an empirically valid measure of digital narrative quality. To do so, we present our initial development and validation of this construct through: conceptualizing the construct, developing its preliminary nomological net, generating items from the literature and brainstorming, conducting a card sort, and refining the measure through pretest and main studies. We conclude by suggesting future research directions for the validation of our digital narrative quality construct.
Recommended Citation
Khan, Ali and Webster, Jane, "Digital Game Narrative Quality: Developing a Measure" (2017). ICIS 2017 Proceedings. 18.
https://aisel.aisnet.org/icis2017/HumanBehavior/Presentations/18
Digital Game Narrative Quality: Developing a Measure
Serious digital games represent a growing phenomenon in organizations because they help engage their users cognitively and emotionally, improving goal achievement. Narratives can represent a key component of these games, and researchers have called for more studies clarifying the role of narratives in digital games. This study focuses on the quality of narratives, an important factor affecting the engaging and persuasive powers of narratives. Because narrative quality has been under-defined and understudied in the literature, this study begins the development of an empirically valid measure of digital narrative quality. To do so, we present our initial development and validation of this construct through: conceptualizing the construct, developing its preliminary nomological net, generating items from the literature and brainstorming, conducting a card sort, and refining the measure through pretest and main studies. We conclude by suggesting future research directions for the validation of our digital narrative quality construct.