Start Date
11-12-2016 12:00 AM
Description
This paper investigates social media reputation of executives and identifies its consequences from social network and resource-based perspectives. We examine how established positive executive reputation in social media may impact firm sales growth, and executive compensation. The recent advances in information technology allow corporate executives to modify how they present themselves to and interact with internal and external stakeholders. We aim to develop theoretical and empirical support for the concept that executive reputation in social media leads to consequences for both firms and top managers. In this paper, we first analyze the credibility and fundamental differences of social media from traditional news media as an information source, and then provide details about reputation concept from both corporate and managerial perspectives. Second, we illustrate the outcomes of positive reputation in social media while focusing on consequences of such reputation in the corporate world by adopting social network and resource-based lenses.
Recommended Citation
pamuksuz, utku and Mourad, Melek, "Analysis of Executive Reputation in Social Media Networks" (2016). ICIS 2016 Proceedings. 8.
https://aisel.aisnet.org/icis2016/SocialMedia/Presentations/8
Analysis of Executive Reputation in Social Media Networks
This paper investigates social media reputation of executives and identifies its consequences from social network and resource-based perspectives. We examine how established positive executive reputation in social media may impact firm sales growth, and executive compensation. The recent advances in information technology allow corporate executives to modify how they present themselves to and interact with internal and external stakeholders. We aim to develop theoretical and empirical support for the concept that executive reputation in social media leads to consequences for both firms and top managers. In this paper, we first analyze the credibility and fundamental differences of social media from traditional news media as an information source, and then provide details about reputation concept from both corporate and managerial perspectives. Second, we illustrate the outcomes of positive reputation in social media while focusing on consequences of such reputation in the corporate world by adopting social network and resource-based lenses.