Start Date
11-12-2016 12:00 AM
Description
In customization projects, software vendors transform customer requirements into an IT solution based on an existing software product. Thus, software is not build from a scratch for new customers, but adapted based on a predefined set of functionalities. Although existing IS research has studied software development in relation to necessary resources and capabilities, research still lacks (1) a consideration of the type of customization resources and capabilities that a vendor must maintain to effectively deliver customization services, and (2) a consideration of how those affect use and exchange value on customer and vendor side. The present study aims at identifying the resources and capabilities underlying customization activities along with their impact on the various forms of use and exchange value in a customization context. By integrating vendor and customer perspectives, the resulting conceptual framework provides not only explanations from either side, but helps understanding balancing mechanisms among sources of value.
Recommended Citation
Bertram, Matthias; Schaarschmidt, Mario; and Von Kortzfleisch, Harald F.O., "Software Product Customization: Resources and Capabilities that Drive Use and Exchange Value" (2016). ICIS 2016 Proceedings. 2.
https://aisel.aisnet.org/icis2016/ManagingIS/Presentations/2
Software Product Customization: Resources and Capabilities that Drive Use and Exchange Value
In customization projects, software vendors transform customer requirements into an IT solution based on an existing software product. Thus, software is not build from a scratch for new customers, but adapted based on a predefined set of functionalities. Although existing IS research has studied software development in relation to necessary resources and capabilities, research still lacks (1) a consideration of the type of customization resources and capabilities that a vendor must maintain to effectively deliver customization services, and (2) a consideration of how those affect use and exchange value on customer and vendor side. The present study aims at identifying the resources and capabilities underlying customization activities along with their impact on the various forms of use and exchange value in a customization context. By integrating vendor and customer perspectives, the resulting conceptual framework provides not only explanations from either side, but helps understanding balancing mechanisms among sources of value.