Start Date
11-12-2016 12:00 AM
Description
Increasingly reputations for firms and their products are being established on the Internet in a wide range of different types of digital media. Large amounts of different types of digital media have led to the development of reputation management systems designed to both monitor and mine the resulting data. This case examines the situation where a CIO is designated to review reputation management systems and determine key issues associated with implementing such systems. The case details information about how a particular system is designed and how it works, including information about snippets, taxonomies, sentiment and influencers. The case enables students to discuss these system concepts and how these concepts are all wrapped into a single reputation management system. In addition, this case allows students to begin to understand key notions of how social media is emerging as an important source of “big data”.
Recommended Citation
OLeary, Daniel and Spangler, Scott, "Monitoring and Mining Digital Media for Brand and Reputation Information" (2016). ICIS 2016 Proceedings. 3.
https://aisel.aisnet.org/icis2016/ISCurriculum/Presentations/3
Monitoring and Mining Digital Media for Brand and Reputation Information
Increasingly reputations for firms and their products are being established on the Internet in a wide range of different types of digital media. Large amounts of different types of digital media have led to the development of reputation management systems designed to both monitor and mine the resulting data. This case examines the situation where a CIO is designated to review reputation management systems and determine key issues associated with implementing such systems. The case details information about how a particular system is designed and how it works, including information about snippets, taxonomies, sentiment and influencers. The case enables students to discuss these system concepts and how these concepts are all wrapped into a single reputation management system. In addition, this case allows students to begin to understand key notions of how social media is emerging as an important source of “big data”.