Start Date
11-12-2016 12:00 AM
Description
Given the unprecedented role of digital service platforms in private life, this research sets out to identify the mechanisms that are designed into information systems with the purpose to increase consumer centricity. We evaluate the consumer centricity of an information system against three reflective indicators, that is the degree of need orientation, value co-creation and relationship orientation and conceptualize consumer centricity as the ability to align social and technical information system components. We employ a positivist, explanatory case study approach to test three hypotheses on system component alignment in cases from three domains (gaming, social networking, and video sharing). We found preliminary evidence for three alignment mechanisms that increase consumer centricity. With this research, we plan to contribute to the literature on consumer-centric information systems by elaborating and empirically grounding a socio-technical approach to study mechanisms and their joint application to increase consumer centricity in information systems.
Recommended Citation
Spottke, Benjamin; Eck, Alexander; and Wulf, Jochen, "A Socio-Technical Approach to Study Consumer-Centric Information Systems" (2016). ICIS 2016 Proceedings. 12.
https://aisel.aisnet.org/icis2016/HumanBehavior/Presentations/12
A Socio-Technical Approach to Study Consumer-Centric Information Systems
Given the unprecedented role of digital service platforms in private life, this research sets out to identify the mechanisms that are designed into information systems with the purpose to increase consumer centricity. We evaluate the consumer centricity of an information system against three reflective indicators, that is the degree of need orientation, value co-creation and relationship orientation and conceptualize consumer centricity as the ability to align social and technical information system components. We employ a positivist, explanatory case study approach to test three hypotheses on system component alignment in cases from three domains (gaming, social networking, and video sharing). We found preliminary evidence for three alignment mechanisms that increase consumer centricity. With this research, we plan to contribute to the literature on consumer-centric information systems by elaborating and empirically grounding a socio-technical approach to study mechanisms and their joint application to increase consumer centricity in information systems.