Start Date
11-12-2016 12:00 AM
Description
Our paper studies the impact of reputation management (RM) on executives' career using their usage of Twitter. This self-promoting behavior has an influence on the bargaining powers in negotiating compensation and sorting during the hiring process, which increases their job acquisition chances. Our structural model which is based on a two sided matching model, is able to separately identify the two influences. We modeled the matching and the pay as endogenously determined. We find both effects to be significant. While RM only increases the compensations of successful candidates, in the recruiting process of CEO and CMO markets, both outstanding and outperformed applicants benefit from it. Our analysis sheds light upon the pricing scheme of social media for the use of self-promotion.
Recommended Citation
Chen, Yanzhen; Rui, Huaxia; and Whinston, Andrew, "Does Reputation Management on Social Media Boost Career? Evidence from the Market for Executives" (2016). ICIS 2016 Proceedings. 10.
https://aisel.aisnet.org/icis2016/Economics/Presentations/10
Does Reputation Management on Social Media Boost Career? Evidence from the Market for Executives
Our paper studies the impact of reputation management (RM) on executives' career using their usage of Twitter. This self-promoting behavior has an influence on the bargaining powers in negotiating compensation and sorting during the hiring process, which increases their job acquisition chances. Our structural model which is based on a two sided matching model, is able to separately identify the two influences. We modeled the matching and the pay as endogenously determined. We find both effects to be significant. While RM only increases the compensations of successful candidates, in the recruiting process of CEO and CMO markets, both outstanding and outperformed applicants benefit from it. Our analysis sheds light upon the pricing scheme of social media for the use of self-promotion.