Start Date
12-13-2015
Description
Innovations such as smartphones, laptops, tablets, and different forms of wireless Internet are transforming the nature of e-Commerce. Traditional industries are being thrust into the Internet age as consumers force firms to adapt to their anywhere, anytime, any device (AWATAD) lifestyle. This shift increasingly relies on digital platforms to act the intermediaries that enable businesses to reach their customers. The current changes are dynamic and discontinuous as players from outside the traditional industry boundaries are changing the competitive landscape. This paper analyzes data from executives in the telecommunications, information, media and entertainment (TIME) industries, a sector undergoing substantial change. Using platform theory as an analytical lens, this paper applies Scenario Analysis to turn key uncertainties into illustrative futures that can guide managerial action. This paper provides practical guidance to TIME executives and demonstrates how the Scenario Analysis method enables researchers to communicate theory-based insights to practitioners in a relevant way.
Recommended Citation
Gimpel, Gregory, "Alternative Views of ICT & TIME: An Application of Scenario Analysis and Platform Theory" (2015). ICIS 2015 Proceedings. 1.
https://aisel.aisnet.org/icis2015/proceedings/PracticeResearch/1
Alternative Views of ICT & TIME: An Application of Scenario Analysis and Platform Theory
Innovations such as smartphones, laptops, tablets, and different forms of wireless Internet are transforming the nature of e-Commerce. Traditional industries are being thrust into the Internet age as consumers force firms to adapt to their anywhere, anytime, any device (AWATAD) lifestyle. This shift increasingly relies on digital platforms to act the intermediaries that enable businesses to reach their customers. The current changes are dynamic and discontinuous as players from outside the traditional industry boundaries are changing the competitive landscape. This paper analyzes data from executives in the telecommunications, information, media and entertainment (TIME) industries, a sector undergoing substantial change. Using platform theory as an analytical lens, this paper applies Scenario Analysis to turn key uncertainties into illustrative futures that can guide managerial action. This paper provides practical guidance to TIME executives and demonstrates how the Scenario Analysis method enables researchers to communicate theory-based insights to practitioners in a relevant way.