Start Date
12-13-2015
Description
In the global information society, the importance of the Internet cannot be overemphasized. Africa needs access to the powerful information and communication tools of the Internet in order to obtain the resources and efficiency essential for sustainable development. Unfortunately, in 2014, the data from Internetlivestats showed only 9.8% of African populations have access to Internet. This relative low Internet penetration rate signals a problem that may threaten the economic development, governmental efficiency, and ultimately the global competitiveness of African countries. The purpose is to understand differences between socio-economically advantaged and disadvantaged internet users. From that, we will determine what prevents disadvantaged groups from benefiting from Internet usage. Data were collected through a survey from Internet users in Ivory Coast. The results reveal that Personal network exposure, Self-efficacy and Availability are the key drivers of continued use intention for the socio-economically disadvantaged group. The theoretical and practical implications are also described.
Recommended Citation
Kaba, Bangaly, "HETEROGENEOUS REACTIONS TO DIGITAL OPPORTUNITIES: A FIELD STUDY TO TEST OUR ASSUMPTIONS" (2015). ICIS 2015 Proceedings. 4.
https://aisel.aisnet.org/icis2015/proceedings/ITimplementation/4
HETEROGENEOUS REACTIONS TO DIGITAL OPPORTUNITIES: A FIELD STUDY TO TEST OUR ASSUMPTIONS
In the global information society, the importance of the Internet cannot be overemphasized. Africa needs access to the powerful information and communication tools of the Internet in order to obtain the resources and efficiency essential for sustainable development. Unfortunately, in 2014, the data from Internetlivestats showed only 9.8% of African populations have access to Internet. This relative low Internet penetration rate signals a problem that may threaten the economic development, governmental efficiency, and ultimately the global competitiveness of African countries. The purpose is to understand differences between socio-economically advantaged and disadvantaged internet users. From that, we will determine what prevents disadvantaged groups from benefiting from Internet usage. Data were collected through a survey from Internet users in Ivory Coast. The results reveal that Personal network exposure, Self-efficacy and Availability are the key drivers of continued use intention for the socio-economically disadvantaged group. The theoretical and practical implications are also described.