Starbucks Canada: The Mobile Payments Decision

Presenter Information

Cato Pastoll, Ivey Business School, Western University, London, ON, Canada.Follow
Tyler Rochwerg, Ivey Business School, Western University, London, ON, Canada.Follow
Brandon Vlaar, Ivey Business School, Western University, London, ON, Canada.Follow
Deborah Compeau, Ivey Business School, Western University, London, ON, Canada.Follow

Location

260-009, Owen G. Glenn Building

Start Date

12-15-2014

Description

This case, written on the basis of published sources, concerns the decision facing management of Starbucks Canada about how to implement mobile payments. While Starbucks has currently been using a mobile app to accept payments through their proprietary Starbucks card, rival Tim Hortons has recently introduced a more advanced mobile payments solution and the company now has to consider its next moves. The case reviews various aspects of mobile payments technology and platforms that must be understood to make a decision about the best direction for Starbucks Canada.

Recommended Citation

Pastoll, Cato; Rochwerg, Tyler; Vlaar, Brandon; and Compeau, Deborah, "Starbucks Canada: The Mobile Payments Decision" (2014). ICIS 2014 Proceedings. 17.
https://aisel.aisnet.org/icis2014/proceedings/ISCurriculum/17