Location
Level 0, Open Space, Owen G. Glenn Building
Start Date
12-15-2014
Description
Contemporary business environment involves IT being invested and shared by multiple stakeholders in collaborative, platform-based, and relational arrangements where the objective is to co-create value. Traditional IT enabled business value therefore has been extended towards IT value co-creation that involves multiple stakeholders. In this paper, we present a conceptual development of IT-based value co-creation in the context of online crowdsourcing. Based on the existing literature, we have distinguished multiple crowdsourcing types (models) by analyzing attributes of crowd, the roles of the client, the platform and the crowd that act as key stakeholders in the value co-creation process, and describe the major interactions between the main stakeholders. Our conceptual development is suggesting different combinations of value co-creation layers to be evident in different crowdsourcing models.
Recommended Citation
He, Hee Rui; Kotlarsky, Julia; and Gholami, Roya, "Towards Understanding IT Value Co-creation in Crowdsourcing: the Multiple Stakeholders’ Perspective" (2014). ICIS 2014 Proceedings. 5.
https://aisel.aisnet.org/icis2014/proceedings/EconomicsandValue/5
Towards Understanding IT Value Co-creation in Crowdsourcing: the Multiple Stakeholders’ Perspective
Level 0, Open Space, Owen G. Glenn Building
Contemporary business environment involves IT being invested and shared by multiple stakeholders in collaborative, platform-based, and relational arrangements where the objective is to co-create value. Traditional IT enabled business value therefore has been extended towards IT value co-creation that involves multiple stakeholders. In this paper, we present a conceptual development of IT-based value co-creation in the context of online crowdsourcing. Based on the existing literature, we have distinguished multiple crowdsourcing types (models) by analyzing attributes of crowd, the roles of the client, the platform and the crowd that act as key stakeholders in the value co-creation process, and describe the major interactions between the main stakeholders. Our conceptual development is suggesting different combinations of value co-creation layers to be evident in different crowdsourcing models.