Start Date
14-12-2012 12:00 AM
Description
The aim of this paper was to provide an operational definition, to develop and to validate a measurement tool for assessing visual aesthetics—specifically contrast, rhythm, balance, and proportion (CRBP)—proposed by Stebbing (2004). A 12-item scale was developed to measure CRBP. In a pilot study with over 300 responses, exploratory and confirmatory factor analyses were performed on the items. This research-in-progress paper showed that the final 12 items had adequate convergent and discriminant validity. Implications for practice and research derived from the paper are also discussed. Future study is proposed to look at the relationship between the CRBP and other related constructs.
Recommended Citation
Lin, J, "Conceptualization, Measurement, and Nomological Validity of Visual Organization Grammar for Design: An Analysis of Website Design" (2012). ICIS 2012 Proceedings. 79.
https://aisel.aisnet.org/icis2012/proceedings/ResearchInProgress/79
Conceptualization, Measurement, and Nomological Validity of Visual Organization Grammar for Design: An Analysis of Website Design
The aim of this paper was to provide an operational definition, to develop and to validate a measurement tool for assessing visual aesthetics—specifically contrast, rhythm, balance, and proportion (CRBP)—proposed by Stebbing (2004). A 12-item scale was developed to measure CRBP. In a pilot study with over 300 responses, exploratory and confirmatory factor analyses were performed on the items. This research-in-progress paper showed that the final 12 items had adequate convergent and discriminant validity. Implications for practice and research derived from the paper are also discussed. Future study is proposed to look at the relationship between the CRBP and other related constructs.